IIB gathers data through Insurance companies and third party administrators (TPAs), research and marketing intelligence. Such data is warehoused, processing and made available to all stakeholders.

IIB is, therefore, the key insurance and financial related informational resource for hundreds of millions of people, nationally, regionally and globally. To this end, IIB intends to engage volunteer article writers to work alongside subject-matter experts and college students, as well as conduct relevant research and information gathering to ensure continued content and quality improvements stakeholder information.